Selecting an architectural photographer
As stated in ASMP’s web site on “Working With An Architectural Photographer”, “Architectural photographers often excel in many areas. Some are adept at photographing interior design, residential spaces and scale models. Others may have expertise with industrial locations, construction documentation and aerials. Still, others may be well-versed in exteriors, commercial spaces or special lighting techniques. Each of these areas of expertise requires special knowledge and equipment. Depending on the scope and complexity of your project, you may choose one photographer or you may prefer to collaborate with several. Try to match your needs with a photographer's strengths. The right photographer for you should understand your design ideas and be able to communicate them visually and verbally. Other factors to consider when making your decision include professionalism and compatibility with your style.”
Perhaps the most important asset the photographer brings to the project is his or her vision. How does the photographer “see” architecture? This is difficult to describe or quantify but it can usually be seen in the photographer’s portfolio. A photographer’s style is built on years of working with architects and buildings. A good architectural photographer will use all the elements of the building’s design, materials, and surroundings to create an artistic representation of the building. Consider selecting a photographer whose work most closely matches your firm’s image and style.
The photographer will represent your firm while at the project. Selecting a photographer who is professional, efficient, diplomatic, and low-maintenance will help to uphold your firm’s image to the client.
AIA’s publication “Selecting a Professional Photographer” is an excellent guide for choosing a professional architectural photographer.
For more in-depth information on hiring and working with an architectural photographer see American Society of Media Photographers “Working with an Architectural Photographer".
For another view on hiring an architectural photographer, as well as opinions from working professionals, see Concrete Network's "Tips for HIring a Professional Architecural Photographer".
For a directory of ASMP photographers for various specialties, including architecture, go to ASMP’s www.findaphotographer.org locator. |